DUBAI FASHION WEEK | DUBAI 2022
Content Creation
With my iPhone in hand, I delved into the bustling energy backstage at Arab Fashion Week in the UAE. Amidst the flurry of models getting their final touches, designers making sure every detail was impeccable, and the general pre-show excitement, I seized the opportunity to capture the essence of these moments. My goal was to craft compelling content that would resonate with the audience of the Design District Instagram page. From candid shots to intricate details, the backstage world came alive through my lens, adding a touch of exclusivity and intrigue to the overall fashion week experience.
There was a noticeable surge in engagement, follower growth and revival, and reach across all social channels in the five days of Dubai Fashion Week with organic impressions reaching over 1.1m, engagement increasing by 417% and following increase by 400%.
MEPARA AWARD:
1X Bronze - Best Use of Social
1X Bronze - Best Use of Social
